Using photos of happy, tanned customers helps creative a positive vibe in your advertising. Developing advertising ideas for your tanning salon starts with identifying people most likely to want a tan, such as college students preparing for spring break or adults who want to change the way they look. According to the PBS, more than 19, businesses in the United States provide indoor tanning, making it important that your advertising helps the salon stand out from nearby competitors. Since you need customers year-round, use your advertising to educate prospects about the benefits of tanning. Tanning salons often advertise packages of sessions, so making your ad more appealing than the competition is vital -- offer a supply of lotion for free when the customer signs up for the package.
Creation Date:. Factors affecting the choice of a ceiling on the number of exposures with TL01 Tanning advertisements B phototherapy. Cancel OK. A banner year for new US youth access tanning Regulations. Developing advertising ideas for your tanning salon starts with identifying people most likely to want a tan, such as college advertusements preparing for spring break or adults who want to change the way they look. Tanning Bedlam. Get free access to newly published articles. A few years backwe brought you a cornucopia of tanning Tanning advertisements from yesteryear.
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New models and refinements of old ideas are being changed constantly for new tanning equipment. Those in the first group will be receptive to tanning and to a variety of fitness and beauty services, but it Canada tanning spray booth take some personal selling to hook them on some of your other ancillary services. Our editors independently research, test, and recommend the best products and services; you can learn more about our review process here. Tanning advertisements women aged ? Some of these associations allow you to print and provide a pile of full-page flyers that they collate into the newsletter for a small insertion fee. Generally speaking, the going or market price will stabilize at a value Tanning advertisements by the community as a whole. It contains a mixture of natural oils and ingredients such as olive oil, Tanning advertisements, grape seed oil and coconut oil for UV protection that can help soften the skin. We may receive commissions on purchases made from our chosen links. Be aware that it does not contain any type of sunscreen SPFso you may want to consider applying sunblock for longer exposure to the sun. The oil is sweat-resistant for up to 80 minutes and does not contain paraben, however, it does contain mineral oil and other chemicals. In choosing your location, keep in mind the overall image you want your salon to portray. Regulatory Information.
While the proven negative health consequences of smoking and tanning are undeniable, tobacco and indoor tanning advertisers would like consumers to think otherwise.
- A tanning salon success depends on a good marketing strategy, and targeting a local customer base to use your tanning salon instead of a competitor's.
- Of course the best commercial is the quality and the efficiency of services you are providing and word of mouth, but every spray tanning business must grow and become bigger throughout the years.
- Often a misunderstood term, marketing in its broadest definition encompasses every facet of running a business.
- Using photos of happy, tanned customers helps creative a positive vibe in your advertising.
Many young adults have utilized indoor ultraviolet UV tanning, putting them at higher risk fordevelopment of skin cancers. Prior to the increasedregulations on indoor tanning for minors, indoortanning businesses marketed to teens throughmodalities such as advertisements in high schoolnewspapers.
The purpose of this study was toquantify tanning advertisements in high schoolnewspapers published across the United Statesbetween August and July Online versionsof the newspaper issues were available on issuu.
Onenewspaper in Colorado contained advertisements ofany kind and had 0 tanning advertisements. Thissuggests that there may be a decrease in indoor UVtanning advertisements owing to increased tanningregulation by state legislatures, national attentionto UV tanning, or a general decrease in high schooltanning advertisements.
Skip to main content. UC Davis. Email Facebook Twitter. Abstract Many young adults have utilized indoor ultraviolet UV tanning, putting them at higher risk fordevelopment of skin cancers. Thumbnails Document Outline Attachments. Highlight all Match case. Whole words. Toggle Sidebar. Zoom Out.
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The six-ounce spray has a pleasant fragrance of coconut and grape seed oil, is lightweight and can be applied at any angle — making it easy to cover all areas. Both skimming pricing and penetration pricing have been applied to tanning with mixed results. My Account. Share Pin Email. Note: Depending on which text editor you're pasting into, you might have to add the italics to the site name. Flexible pricing means that the unit cost of an item is negotiable. Product development is an ongoing affair, and every manufacturer has new products, products at the height of their maturity and products in decline.
Tanning advertisements. Sessions and Lotion
For example, a manufacturer of tanning equipment can afford to sell its equipment to a wholesaler at a reduced price but would only sell at a higher price to an actual salon owner. There are two actual prices, but only one for each market. Multiple unit prices are like quality discounts--the more you buy, the less you pay per item. Two effective strategies are skimming and penetration pricing. Skimming means getting the most profit from a product or one with limited competition.
The policy quickly changes when demand lessens or competition enters the scene. Penetration pricing is charging an artificially low price similar to loss leaders and hoping to make up for it with dramatic sales. The low profit margin discourages competition and provides substantial benefits to consumers. Both skimming pricing and penetration pricing have been applied to tanning with mixed results.
When many salons opened, there was little competition and several salons took advantage of skimming prices to maximize their profit. Competition hit these salons hard and forced many into competitive price wars. Other salons that later entered the market tried penetration pricing but found it difficult to service heavy client loads and maintain an adequate profit margin.
When examining equipment costs, take into consideration the return profit potential that the system is able to produce. Generally, equipment with a longer recommended exposure time such as a tanning bed would have a higher cost factor when establishing a pricing schedule. Therefore, the shorter the recommended exposure time, the easier it is to establish more competitive pricing and the greater the profit return. Realistically, this could be accomplished easily in less than two months, providing your service is promoted properly.
Once the manufacturer decides what to produce and how much to charge for it, he has to get it to the place where a potential customer will buy it. Among the considerations for product placement are the following issues. Whatever location or locations a manufacturer chooses, the main point about a place is the consumer's expectations. In the past, consumers have bought products like the ones they've bought before, by looking for the product in the locale where new and old products are grouped according to category.
The process of placing the tanning service is a difficult one because the salon owner must select a location that will draw in the most tanning customers.
Attractive display shelves and point-of-purchase displays within the salon warn the consumer that this is an opportunity to purchase. One way the manufacturer places his goods is with a wholesaler who in turn distributes them to locations where they will get the best attention. Convenience is very important in our society, and unless a product or service is important to people, they won't go out of their way to purchase it.
Therefore, having decided on your primary audience and what will appeal to them, you must find a way to offer it in a location that is convenient to them.
That may mean that it is near their home, their work or other places they frequent. It is also important that the location mesh with the other facets of the marketing plan. If rent is prohibitively high and will push the cost of offering the service beyond your target audience's reach, the convenience of the location is irrelevant.
Or, if the salon is in a seedy part of the downtown district, and your target audience is young female professionals, it doesn't matter if it is close to their work or if the rent is low. The particular requirements of the services that you offer also must be considered in choosing a location.
At the very least, minimum space requirements must be met. If you anticipate a bright future, you should make sure there is room for expansion. If your service is unique or is perceived to be more desirable than that of your competition, you may be able to get away with operating in a less convenient location that accommodates those features that make your services distinct.
As long as your potential customers know about you and will go out of their way for what you have to offer, the location may not be a major handicap. In choosing your location, keep in mind the overall image you want your salon to portray. If you're aiming for an upscale, elegant salon, you're going to have to locate in similar surroundings.
Its decorating style also will have to be correspondingly tasteful. Even with an existing salon, you must be aware of how the location is working to sell your product. In any service industry, it is imperative that the space be clean and attractive and promote the type of atmosphere you want your salon to convey. The act of promotion is creating an interest in your product by a variety of methods. Many excellent products languish because they lack the proper promotion.
They never capture the public's attention, and therefore, never reach a broad market. Specific means of promotion include:. Most salons have small budgets for advertising, if they have any budget at all. It makes sense then to try to ensure that those few dollars are spent as wisely as possible. Before you pick up the phone to call the local newspaper and arrange for an ad, stop and think. Do the customers you want to attract read the paper?
In what section will an ad reach them in the right frame of mind? What should the ad say to get their attention and then make them want to come into your salon? Is a local radio station a favorite of the desired audience? Might fliers distributed at a local mall work as well? Can you get hold of a mailing list specific enough to make direct mail pay off? After you choose and run an ad, make sure the dollars were well spent. Get in the habit of asking new customers where they heard about you and keep track of their responses.
You'll begin to see patterns indicating the effectiveness of different promotional efforts. Keep those patterns in mind in future advertising decisions and you will see results without wasting advertising money. A fifth "P" inherent in making decisions about each of the other four is People.
Meaningful marketing decisions always must take the desired customer into account. The four Ps, then, are the basis of any effective marketing scheme. The effective and efficient interrelation of them may not guarantee success, but it goes a long way in that direction. Sign in. My Account. My Cart 0. Training Schedule. Legislative Hotline Numbers. Skin-Typing Chart. Photosensitizing Medications and Agents.
Business Contacts. Sample Tanning Forms. Printable Manual Online Test. Chapter 7: Advertising, Marketing And Promotion. Next Chapter. Contact Us. Promotions If you have a Promotion Code, enter it here:. Basic Tanning Certification. Indoor Salon Certification. Regulatory Information. Business Resources. Salon Management. Hiring and Training Employees. Understanding Customer Behavior. Customer Relations. Making sure your website is visible to potential clients.
Start a blog for your business. This is a great way for new clients to find the answers to their questions about spray tanning and to find YOU and your business. The next step is creating social media accounts and pages in order to reach even wider audiences. Once your site is up and running, it is time for a Facebook campaign to start.
The majority of your target audience mostly uses Facebook. Creating a Facebook page is one of the most effective spray tanning salon promotional ideas, and the best part is — it is ridiculously easy and takes only a couple of minutes. Should everything go according to plan and you get a lot of followers, your Facebook page will drive new clients to your salon and your website to book appointments. Always make sure you are keeping your Facebook page up to date and fresh by posting engaging statuses, videos, photos, and giveaways to get more people involved and gain more exposure.
You can link your Facebook page to your Instagram, Pinterest and Flickr accounts, which will also help you promote your spray tanning business. Another great way to increase your number of clients and keep the old ones is to offer monthly spray tanning plans to your most loyal customers so they can find real value in returning to your services.
People still use wallets, right? This also means they are likely to keep your spray tan business cards as a reminder. Especially if your design is on point! Plus, they cost very little to make. We hope you liked our tanning salon promotional ideas.
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Using photos of happy, tanned customers helps creative a positive vibe in your advertising. Developing advertising ideas for your tanning salon starts with identifying people most likely to want a tan, such as college students preparing for spring break or adults who want to change the way they look. According to the PBS, more than 19, businesses in the United States provide indoor tanning, making it important that your advertising helps the salon stand out from nearby competitors.
Since you need customers year-round, use your advertising to educate prospects about the benefits of tanning. Tanning salons often advertise packages of sessions, so making your ad more appealing than the competition is vital -- offer a supply of lotion for free when the customer signs up for the package.
Explain the value of the free lotion as beneficial for securing a deeper tan. Another ad might offer a two-for-one deal for friends or couples to use during certain hours if your salon has more than one tanning bed. Encourage Facebook followers to share the offer with others in exchange for a free tanning session each time they introduce a new client who signs up for session package.
Timing is everything. An inexpensive way to advertise tanning or lotion is to look for newsletters mailed to clubs, gyms or college student groups in your area. Some of these associations allow you to print and provide a pile of full-page flyers that they collate into the newsletter for a small insertion fee. Print extra flyers, and ask travel agencies that book winter vacations, boutique stores that sell swim wear and snorkeling and diving shops to hand them out.
Convince a local celebrity, such as a beauty queen, athlete or well-known person who locals instantly recognize to use your tanning services for free in exchange for using their tanned image in your ads. In exchange, hire a professional photographer to take photos of the celebrity in a bathing suit or outfit that shows off their healthy glow and tanned body. Make the photo a prominent part of your advertisement, and add a testimonial from the person that explains why they choose to tan at your salon.
Arrange free makeovers by teaming up with a local makeup artist and hair stylist who also wants exposure. Use full body shots where possible, but even before and after head shots that shows pale skin before a few tanning sessions highlights the difference.
Tie this idea into ads that appeal to those who are headed for tropical locations. Nancy Wagner is a marketing strategist and speaker who started writing in She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. She holds a B. Skip to main content. Sessions and Lotion Tanning salons often advertise packages of sessions, so making your ad more appealing than the competition is vital -- offer a supply of lotion for free when the customer signs up for the package.
Newsletter Ads An inexpensive way to advertise tanning or lotion is to look for newsletters mailed to clubs, gyms or college student groups in your area. Celebrity Convince a local celebrity, such as a beauty queen, athlete or well-known person who locals instantly recognize to use your tanning services for free in exchange for using their tanned image in your ads.
About the Author Nancy Wagner is a marketing strategist and speaker who started writing in Accessed 28 October Wagner, Nancy. Tanning Advertisement Ideas. Small Business - Chron. Note: Depending on which text editor you're pasting into, you might have to add the italics to the site name.